CORPORATE SOCIAL INVESTMENT


“A real leader uses every issue, no matter how serious and sensitive, to ensure that at the end of the debate we should emerge stronger and more united than ever before.” – Nelson Mandela.

ONE WAY TO CARE

As a group, Sumitomo Rubber believes that the pursuit of societal value goes hand in hand with the pursuit of economic value – with both being essential for sustained growth. This is a core element of our business philosophy passed down through the generations throughout Sumitomo’s 400-year history.

As a trusted and responsible corporate citizen, Sumitomo Rubber South Africa takes pride in our Corporate Social Investment (CSI) programme. We understand that CSI is good for communities, good for our country and good for business.

We believe that we have a role to play as a catalyst for community development, entrepreneurship and transformation and seek to continue to improve on our efforts each year.


WE COMMIT:
  • To partner with Non-Profit Organisations (NPO), corporates, suppliers and staff members
  • To support the upliftment of communities in which SRSA operates
  • To broaden access to education, skills and entrepreneurial opportunities for disadvantaged communities and individuals.
WE FOCUS ON:
  • Education
  • Community Outreach
  • Safety
  • Staff Volunteerism

 

WE DO - EDUCATION


“Education is the most powerful weapon which you can use to change the world.” -Nelson Mandela.

We recognise the importance of education in establishing a productive future for learners. Employee team members from our Ladysmith facility tutor learners at the Steadville and Bhekintuthuko High Schools in Mathematics and Physical Science on a weekly basis.

Building on this we conduct an annual career day at each of these schools where employees from all facets of the business share their career path from their studies to their current role. Bursaries for top students and learnerships within the organisation form part of this programme.

Classroom facilities in the form of refurbished shipping containers are donated to schools and pre-schools to provide a safe, comfortable and improved learning environment. Class room furniture, equipment and stationery are also donated to facilitate enhanced learning.

WE DO SAFETY


Safety is part of our DNA. It is central to everything we do at SRSA – from the manufacturing to the delivery of our products to their safe use on the road. Families trust us with their breadwinners in our factories and with their loved ones on the road.

Through our Tyres for Good programme, we enable Non-Profit Organisations (NPOs) to carry out their community work knowing that their vehicles are safer on the road. We donate new tyres to NPOs understanding that for them any cost saving can be channelled to serving their beneficiaries better. We feel privileged to be able to assist.

For us this is a partnership and we follow up and check on the condition of the donated tyres, replacing when required to ensure their ongoing safety. Over 60 registered Non-Profit Organisations have benefited from this programme, including Doctors without Borders, Gift of the Givers and Reach for a Dream.

WE DO COMMUNITY OUTREACH


As part of our global ‘insatiable drive for innovation’ we constantly engage in research and development activities that address the key question “How can tyres do more for our communities?” This impacts our development, our manufacturing and our corporate social responsibility programmes as we seek to conserve resources and reduce our environmental impact.

Our Tyres Can do More programme seeks to address this need by utilising used tyres and tyre waste to create useable and saleable end-products. We provide play-gyms to disadvantaged schools and pre-schools to enable children to learn through play. These are crafted using second hand tyres. A creative partnership has upskilled local community members to create crafts and furniture from tyre waste as an income stream.


Our Ubumbano Garden project offers food sustainability skills training to community members. This is a key CSI project for us as we believe that the growth and well-being of the communities in which we operate is pivotal to our business success. Our goal is to equip unemployed individuals with skills that will not only help meet the nutrition needs of their families but also to help eradicate poverty

Community members are transported to the on-site garden at the Ladysmith factory where they undertake a four-week training programme to enable them to create their own garden. We supply tools and equipment, and in partnership with the Department of Agriculture, seeds to help participants establish their gardens and grow fresh produce for their families and as a potential income stream. Support and ongoing assistance for a period of up to a half year following the training provides encouragement and further skills transfer.

The Ubumbano Garden aligns with both our Community Outreach and our Staff Volunteerism pillars. Staff are encouraged to work in the on-site garden when they are able to, spending time outdoors and helping to maintain the garden and cultivate the fresh vegetables that are harvested and delivered to several disadvantaged pre-schools, creches and NPO’s in the communities surrounding the Ladysmith facility.

WE DO VOLUNTEERISM


We seek to empower our staff to actively contribute to our corporate social initiatives, encouraging engagement and involvement in programmes of interest. We recognise the importance of participating in national initiatives such as Mandela Day and Take a Girl Child to Work but our volunteerism programmes extend beyond these activities.

Involvement in our tutorship programme, school career days, the Ubumbano Garden project working alongside the trainees and to help provide nutrition to the needy, collecting items for regional organisations and sanitary towels for young disadvantage women, all form part of this integral part of our role as a corporate citizen adding value to- and supporting our local communities.