CORPORATE SOCIAL INVESTMENT


“A real leader uses every issue, no matter how serious and sensitive, to ensure that at the end of the debate we should emerge stronger and more united than ever before.” – Nelson Mandela.

ONE WAY TO CARE

As a group, Sumitomo Rubber believes that the pursuit of societal value goes hand in hand with the pursuit of economic value – with both being essential for sustained growth. This is a core element of our business philosophy passed down through the generations throughout Sumitomo’s 400-year history.

As a trusted and responsible corporate citizen, Sumitomo Rubber South Africa takes pride in our Corporate Social Investment (CSI) programme. We understand that CSI is good for communities, good for our country and good for business.

We believe that we have a role to play as a catalyst for community development, entrepreneurship and transformation and seek to continue to improve on our efforts each year.


WE COMMIT:
  • To partner with Non-Profit Organisations (NPO), corporates, suppliers and staff members
  • To support the upliftment of communities in which Sumitomo Rubber South Africa (Pty) Ltd operates
  • To broaden access to education, skills and entrepreneurial opportunities for disadvantaged communities and individuals.
WE FOCUS ON:
  • Education
  • Community Outreach
  • Safety
  • Staff Volunteerism

 

WE DO - EDUCATION


“Education is the most powerful weapon which you can use to change the world.” -Nelson Mandela.

We recognise the importance of education in establishing a productive future for learners. Employee team members from our Ladysmith facility tutor learners at the Steadville and Bhekintuthuko High Schools in Mathematics and Physical Science on a weekly basis.

Building on this we conduct an annual career day at each of these schools where employees from all facets of the business share their career path from their studies to their current role. Bursaries for top students and learnerships within the organisation form part of this programme.

Classroom facilities in the form of refurbished shipping containers are donated to schools and pre-schools to provide a safe, comfortable and improved learning environment. Class room furniture, equipment and stationery are also donated to facilitate enhanced learning.

WE DO SAFETY


Safety is part of our DNA. It is central to everything we do at Sumitomo Rubber South Africa (Pty) Ltd – from the manufacturing to the delivery of our products to their safe use on the road. Families trust us with their breadwinners in our factories and with their loved ones on the road.

Through our Tyres for Good programme, we enable Non-Profit Organisations (NPOs) to carry out their community work knowing that their vehicles are safer on the road. We donate new tyres to NPOs understanding that for them any cost saving can be channelled to serving their beneficiaries better. We feel privileged to be able to assist.

For us this is a partnership and we follow up and check on the condition of the donated tyres, replacing when required to ensure their ongoing safety. Over 60 registered Non-Profit Organisations have benefited from this programme, including Doctors without Borders, Gift of the Givers and Reach for a Dream.

WE DO COMMUNITY OUTREACH


As part of our global ‘insatiable drive for innovation’ we constantly engage in research and development activities that address the key question “How can tyres do more for our communities?” This impacts our development, our manufacturing and our corporate social responsibility programmes as we seek to conserve resources and reduce our environmental impact.

Our Tyres Can do More programme seeks to address this need by utilising used tyres and tyre waste to create useable and saleable end-products. We provide play-gyms to disadvantaged school and pre-schools to enable children to learn through play. These are crafted using second hand tyres. A creative partnership has upskilled local community members to create crafts and furniture from tyre waste as an income stream.

WE DO VOLUNTEERISM


We seek to empower our staff to actively contribute to our corporate social initiatives, encouraging engagement and involvement in programmes of interest. We recognise the importance of participating in national initiatives such as Mandela Day and Take a Girl Child to Work but our volunteerism programmes extend beyond these activities.