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TAKE THE ROAD AGAIN

Thursday, 04 June 2020
SUMITOMO RUBBER SOUTH AFRICA (PTY) LTD

"As a responsible brand concerned with the wellbeing of employees, customers and community at large, it was important for us to share a compassionate message that cautioned people to stay at home and stay safe. "

Dear Partners and Stakeholders,

As a responsible brand concerned with the wellbeing of employees, customers and community at large, it was important for us to share a compassionate message that cautioned people to stay at home and stay safe. Following on from our “Don’t Take The Road” video, our second video is a transitional message that reminds people that we are still on the journey with them and to stay safe as they return back to work.

In the message, we have also subtly introduced our purpose-led initiative, ASIVIKELANE, which started in Ladysmith and has now become a national movement to drive collective behaviour and social change towards the health and safety of our employees', partners and communities.

Please share this YouTube link with your friends and family.

https://www.youtube.com/watch?v=6QGxfanNh8E

Stay Safe!

Asivikelane! Let’s Protect Each Other!

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