Igniting a love of reading
Lending his uplifting perspective to the Dunlop livestream event for International Literacy Day will be proudly South African musician, Majozi, who will read the story of Lory Dory, written by Brendon O’Neill.
“Some of my fondest memories growing up, involved reading. Whether it was discovering new words or new worlds, reading was and still is, an integral part of my creative foundation starting from a very young age. Reading is so important for the minds of our children,” he said.
Also joining in will be Dr Nokubonga Khoza of Durban, reading a Zulu Book Dash bedtime story, Little Ant’s Big Plan, written by Candice Dingwall.
Completing the line-up are Dunlop employees Itumeleng Majofi and Eugene Oosthuizen who will read Tortoise finds his home, in Sesotho, written by Maya Fowler and Lesedi’s Sandbox, in Afrikaans, written by Mathapelo Mabaso.
Research shows that children who love reading typically excel at school and go on to become constructive members of society. However, as it stands, eight out of every 10 South African children cannot read properly. This is largely due to not having access to quality, culturally relevant reading material in their home languages. The inability to read makes a lifelong impact, hitting the brakes on how far these children can go in life.
With education as a key pillar of Sumitomo Rubber SA’s corporate social investment strategy, the company supports two Ladysmith schools with learning materials, mentorship and careers days, and recently partnered with Book Dash to create the Dunlop “Are we there yet?” podcast which offers captivating locally inspired audio stories and is available on the Dunlop MyTyres app and other podcast platforms.
Each year Book Dash gathers creative professionals who volunteer their time, skill and passion over a 12-hour day to speedily create culturally relevant books, in South African languages and distribute them to underprivileged children. Volunteers include professional writers, illustrators, designers, photographers, technical and art directors, and storytellers. Since 2014, Book Dash has created more than 100 books and distributed more than a million copies to children, with the goal of putting 100 books into the hands of every child under the age of five.