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There’s no doubt – South Africans have a special kind of confidence. We take the bull by the horns, tackling uniquely Mzansi realities like making 2-minute noodles one minute before load shedding, gathering for Family Meetings, and doing taxi math at 5am on a Monday. And when we’re out on our roads? Well, we’ve got that covered too, navigating potholes, roadworks, dirt roads and more, given that 80% of our road network is now older than the 20-year design life and 30% of our roads are considered to be in poor to very poor condition.

Tyre brand Dunlop South Africa is showcasing the funny side of that Mzansi confidence and has gone large with a first of its kind – the first ever radio studio to be set up inside a giant pothole

The new “Pothole FM” campaign features South African comedian Robby Collins. It was recorded in Howick, KZN, where the uMngeni Local Municipality has been hard at work carrying out much needed pothole repairs in the aftermath of the KZN floods earlier this year.

Contractors ensured the hole was repaired after the recording.

CEO of Sumitomo Rubber South Africa, which manufactures Dunlop tyres in Africa, Lubin Ozoux said the “Pothole FM” campaign sets out to showcase the brand’s innovative Dunlop Sure tyre cover that helps South Africans be as confident on the road as they are off the road.

“We know the state of our roads is no laughing matter. But whether it's potholes, road works or lengthy dirt roads, we wanted to show that you can get that Mzansi confidence with Dunlop Sure tyre cover. And because we’re so confident about the quality of our tyres, we’ve made Dunlop Sure free,” he said.

South Africans can catch the “Pothole FM” spots on radio stations – Metro FM, East Coast Radio, Heart FM and Jacaranda, and across Dunlop’s digital platforms and more.

A snippet from the ad says, “South Africa is known for its breathtaking scenery. As well as it’s not-so-scenic road conditions. Because only in Mzansi will you find road works, that don’t work. Stop and goes that never go. Or a pothole so big you can record a radio ad in it.”