Thinking out of the box
The inspiration for Simunye Tyres came from Govender, who, after her husband’s sad passing, had taken over operations at his Tyre Track centre in Ballito. In February 2022, she left her well-established career in the real estate industry for unfamiliar terrain in tyre fitment.
“It was a new journey for me, and while it was a challenge getting to grips with the industry, I soon found a rhythm and looked towards setting a new challenge. I realised I had to think out of the box,” she recalls.
A mere two minutes away from her business premises, was the Dolphin Coast Taxi Association rank, a hub of transport in the north coast of KZN.
“I had learnt about the Business in a Box opportunities from trade shows that I attended, and realised this provided a business opportunity in our area. At present, the local taxi association, which comprises around 270 taxis, is forced to drive to Stanger and Tongaat for any tyre related issue. This long drive negatively impacts on business as it means downtime from ferrying paying passengers to their destinations, as well as extra petrol costs to drive further from their area of operation. Installing a Business in a Box at the taxi rank would mean shorter down time, and less fuel costs,” says Govender.
Talks then opened with the taxi association.
“Dunlop was very supportive throughout the process of the BiB application. They efficiently handled the paperwork that needed to be completed, and supported us throughout the loan application process,” said Govender.
Simunye Tyres will offer tyre fitment, tyre repairs, wheel balancing, wheel rotation, and expert advice.
Simunye Tyres will also incorporate another local business, AutoZone, to support with additional motor accessories sales such as wiper blades, brake pads and discs, and batteries.
Nhlanhla Lephalo, chairman of the Dolphin Coast Taxi Association, said he was very excited at the partnership resulting in Simunye Tyres.
“We are very happy with the opening of Simunye Tyres. Before this container shop, we had to drive far outside of Ballito, to places like Tongaat, to get tyres repaired or fitted. Now we save time and money, and our passengers can see for themselves that the taxis are fitting the best tyres,” he said.