THE FALKEN POLO CUP
The Falken brand is well known in international motorsport arenas and it’s no surprise that it has now found its place in the hearts – and on the vehicles of South Africans.
Synonymous with mastery and excitement, the innovative tyre technology of the brand was developed with motorsport in mind and has been used extensively in the Le Mans 24 Hour motorsport race.
In South Africa, Falken Tyres was announced as the official title sponsor of the VW Polo Cup National Championship Series in 2019. The popular motorsport series is now known as The Falken Polo Cup. Not only has this title sponsorship brought the brand to life in the mind of motorsport enthusiasts, it has given SRSA, who manufacture Falken Tyres locally, a further opportunity to be involved in the advancement of the sport in South Africa.
The Falken Polo Cup is known for identifying and nurturing young talent but also attracts veterans and racing masters. Vehicle performance is kept equal by limiting engine power, tyre pressure and chassis setup resulting in an exhilarating series, showcasing driver skill. Falken also sponsors the Falken Super Pole Award for the driver who qualifies in pole position.
SRSA’s iconic Dunlop brand, with its rich history in motorsport, has enjoyed a mutually beneficial partnership with the Polo Cup as the official tyre sponsor for the 2015, 2016, 2017 and 2018 series.